At sheringham paper, norfolk uk

@ Sheringham Community Paper - Issue 107 - 20 November 2009

“Use them or lose them”

Trevor Ivory calls on the public to support Norfolk’s local shops.

The man who will fight North Norfolk for the Conservatives at the next General Election, Trevor Ivory, has backed local and national campaigns to support our town and village centres as the worst recession in decades and increasing tax a red tape push many rural businesses to the brink of collapse.

“Wherever I go in North Norfolk I speak to shopkeepers, publicans and sub-postmasters who tell me that their businesses are going through tough times. The recession is hitting our local shops hard as they struggle to compete with the high street giants. It also means that people cannot afford to eat out as much, which coming on top of the smoking ban is threatening many of Norfolk’s fantastic pubs. Meanwhile, sub-postmasters continue to fear that the Government will force the closure of even more rural post offices, ” Mr Ivory told a meeting in Cromer this weekend.

Mr Ivory told the meeting what a future Conservative Government would do to help, including automatic rate relief for small businesses, worth up to £1,100 a year and cutting down on unnecessary paperwork; reforming alcohol duties so that responsible drinking is not punished; and investing in our rural post office network. But he said that Government help was not enough on its own and gave a ‘use it or lose it’ warning to local people.

“At the end of the day it is a question of choice. If local people choose to shop in supermarkets or online then they will lose the local alternatives so we must all do our bit to support the local economy. I am not saying you should never use a supermarket, but I am saying do not forget about our fantastic butchers, fishmongers and other local shops.”

Mr Ivory also urged people to sign-up to support Conservative campaigns to save small shops, pubs and post offices by visiting conservatives.com/campaigns.

An alternative way of fighting winter flu

It's the time of year when cold wind and damp air can affect us physically, aches and pains that had been forgotten during the summer return with a vengeance, and we're left feeling tired and miserable. With the threat of swine flu this year, experts are suggesting that we seek ways to look after ourselves this winter.

One of the simplist ways of keeping healthly during the cold season is to encourage the muscles and circulatory system to maintain cell renewal. This is scientifically proven to produce a sense of well-being and relaxation, as well as aiding the bodies defence against viral attack.

One of the oldest forms of treatment is massage, which dates back to the Egyptians. A heralded Chinese book from 2700BC recommends 'breathing exercises, massage of skin and flesh, and exercises of hands and feet as the appropriate treatment for complete paralysis, chills, and fever'.

Massage is especially beneficial for seniors, as it encourages circulation, decreases muscular stiffness, and helps to decrease inflammation of the joints. It is also well known to treat other major conditions that arise with age, such as arthritis, skin discoloration, and respiratory problems (such as asthma and emphysema).

Caz Sayles, therapist at Karma Massage therapy, has recently taken residency at The Beauty Box on Station Road in Sheringham. A fully qualified member of the Complimentary Therapists Health Association, Caz announced "We're really pleased to be working alongside The Beauty Box, who can provide a range of complimentary health and beauty packages to our massage treatments. Our aim is to provide the very best service to our clients throughout the winter season."

Karma Massage can be contacted on 01263 888122 or by visiting www.karmamassage.co.uk. The Beauty Box can be contacted directly on 01263 823487.